“Come dance with me under a dusty sky, bring your sunshine & your smiles, that’s all we need…”

Splendour in the Grass 2017, you have arrived. And so the adventure begins. A sensory wonderland filled with unexpected adventures and memories waiting to be created.

Old friends and lovers meet on the grounds, ready to add a new chapter to their novels and   new found friends evoke an energy within your soul. Regardless, you all connect with a smile and the euphoria of the moment.

Splendour in the Grass has justifiably built a name for itself as the modern day Woodstock. The Australian equivalent to Coachella, it’s all about the music and stimulating the senses. The North Byron Parklands are transformed to a musical playground for people around the world. Brought together by the same appreciation for music and creative energy.  

Live art by renowned installation artist Craig Walsh will feature at the 2017 Splendour in the Grass festival creating ‘no filter’ needed moments. Music is the strongest form of magic, and the infusion of visual art is what makes this festival historic.

In light of the festival celebrations this weekend below is the Rowie Festival 2017 campaign. Rowie is one of our favourite labels that is born and bred in Byron Bay. Forever inspired by the modern day bohemian in all of us.


Rowie X Splendour in the Grass 2017 | Turquoise Lane ShopRowie X Splendour in the Grass 2017 | Turquoise Lane Shop 1Splendour in the Grass 2017 | Rowie the Label | Turquoise Lane Fashion


Muses - Lisa Smith & Anita Ghise

Photographers - Jamie Green & Dayne Sunshine

H&MU - Lucianna Rose

Stylist - Marisa Sidoti & Rowie

Jewellery - Hunter X Hunter The Label

Accessories - Stylist, Muses & Rowie’s private collection..